Kantar (historically)
E924421
Kantar is a major global data, insights, and consulting company that was historically owned by the advertising and communications group WPP plc.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Kantar | 0 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
consulting firm
ⓘ
data analytics company ⓘ market research company ⓘ |
| areaServed | worldwide ⓘ |
| countryOfOrigin | United Kingdom ⓘ |
| focusesOn |
brand performance
ⓘ
consumer behavior ⓘ customer experience ⓘ marketing effectiveness ⓘ media consumption ⓘ |
| formerParentCompany | WPP plc NERFINISHED ⓘ |
| hasAlternativeName | Kantar Group NERFINISHED ⓘ |
| hasBusinessModel | business-to-business services ⓘ |
| hasClientIndustry |
automotive
ⓘ
consumer packaged goods ⓘ financial services ⓘ healthcare ⓘ retail ⓘ technology ⓘ |
| headquartersLocation | London NERFINISHED ⓘ |
| historicallyOwnedBy | WPP plc NERFINISHED ⓘ |
| industry |
data analytics
ⓘ
management consulting ⓘ market research ⓘ |
| knownFor |
audience measurement
ⓘ
brand tracking studies ⓘ consumer panel data ⓘ market measurement ⓘ |
| languageOfOperation | English ⓘ |
| operatesIn | global ⓘ |
| partOf | WPP Group (historically) NERFINISHED ⓘ |
| providesService |
advertising effectiveness research
ⓘ
analytics consulting ⓘ brand consulting ⓘ consumer insights ⓘ customer experience research ⓘ data management ⓘ media measurement ⓘ opinion polling ⓘ |
| servesClientType |
advertisers
ⓘ
governments ⓘ media companies ⓘ nonprofit organizations ⓘ |
| usesMethod |
data science
ⓘ
qualitative research ⓘ quantitative research ⓘ statistical modeling ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.