DVB-TA
E921292
DVB-TA is a Digital Video Broadcasting standard focused on targeted advertising, enabling personalized ad insertion in broadcast TV services.
Statements (34)
| Predicate | Object |
|---|---|
| instanceOf |
Digital Video Broadcasting standard
ⓘ
technical specification ⓘ |
| aimsTo |
enable consistent targeted advertising across DVB ecosystems
ⓘ
maintain broadcast service integrity during ad replacement ⓘ |
| appliesTo |
broadcast TV services
ⓘ
hybrid broadcast-broadband TV services ⓘ |
| benefits |
TV platform operators
ⓘ
advertisers ⓘ broadcasters ⓘ measurement and analytics of TV advertising ⓘ |
| compatibleWith | existing DVB broadcast infrastructures ⓘ |
| concerns |
selection of targeted ad media
ⓘ
signalling of ad opportunities ⓘ switching between broadcast and broadband content ⓘ |
| defines | interfaces between broadcast and broadband components for ad insertion ⓘ |
| domain |
addressable TV advertising
ⓘ
digital television ⓘ |
| enables |
audience segmentation for TV ads
ⓘ
delivery of different ads to different households watching the same programme ⓘ personalized ad insertion ⓘ |
| focusesOn | targeted advertising ⓘ |
| fullName | Digital Video Broadcasting – Targeted Advertising NERFINISHED ⓘ |
| goal |
enable new revenue models for TV services
ⓘ
increase effectiveness of TV advertising ⓘ |
| partOf | DVB specifications for next-generation TV services ⓘ |
| relatedTo |
DVB-DASH
NERFINISHED
ⓘ
DVB-I NERFINISHED ⓘ HbbTV NERFINISHED ⓘ |
| standardizedBy | DVB Project NERFINISHED ⓘ |
| supports |
insertion of targeted ads into linear TV streams
ⓘ
replacement of broadcast ads with targeted ads ⓘ synchronization between broadcast and broadband content ⓘ |
| uses |
IP-based delivery for targeted media
ⓘ
signalling in broadcast transport stream ⓘ |
Referenced by (1)
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