Mattel Interactive

E913650

Mattel Interactive was the video game publishing division of the toy company Mattel, known for releasing games based on its popular toy and entertainment franchises.

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Statements (39)

Predicate Object
instanceOf division
video game publisher
associatedBrand Mattel Media NERFINISHED
basedIn El Segundo, California NERFINISHED
brandOwner Mattel NERFINISHED
businessModel retail software publishing
businessStrategy extend Mattel toy brands into interactive media
category Defunct video game companies of the United States
Mattel subsidiaries
Video game publishing divisions
country United States of America
surface form: United States
focus franchise-based games
licensed games
industry interactive entertainment
video games
market Europe
North America
notableFor publishing games based on Mattel toy brands
publishing games based on entertainment franchises
ownerOfLabel The Learning Company NERFINISHED
parentCompany Mattel NERFINISHED
platform Game Boy Color NERFINISHED
Macintosh NERFINISHED
PC
PlayStation NERFINISHED
productType educational software
video games
publishedGameFranchise Barbie NERFINISHED
Fisher-Price NERFINISHED
Hot Wheels NERFINISHED
Masters of the Universe NERFINISHED
UNO NERFINISHED
status defunct
successor Mattel (direct brand licensing for games) NERFINISHED
THQ (selected titles licensing)
targetAudience children
families
timePeriod early 2000s
late 1990s

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Max Steel (video game) distributor Mattel Interactive
Max Steel (video game) publisher Mattel Interactive