Story ads
E909207
Story ads are full-screen, vertical advertising units integrated into Snapchat’s Stories experience, allowing brands to reach users in an immersive, swipeable format.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
Snapchat ad product
ⓘ
digital advertising format ⓘ mobile advertising unit ⓘ vertical video ad format ⓘ |
| adFormat | story-based sequence ⓘ |
| adPlacementType | in-story placement ⓘ |
| belongsToCategory |
in-app advertising
ⓘ
mobile video advertising ⓘ social media advertising ⓘ |
| canLinkTo |
app install pages
ⓘ
long-form content ⓘ websites ⓘ |
| creativeAspectRatio | 9:16 ⓘ |
| deviceType | mobile ⓘ |
| displayMode | full-screen ⓘ |
| distribution | within Snapchat Stories feed ⓘ |
| environment | full-screen mobile environment ⓘ |
| integratedInto | Snapchat Stories NERFINISHED ⓘ |
| interaction |
swipe up
ⓘ
tap to advance ⓘ |
| measurement |
click-through rate
ⓘ
completion rate ⓘ impressions ⓘ swipe-ups ⓘ view time ⓘ |
| objective |
drive conversions
ⓘ
drive traffic ⓘ increase brand engagement ⓘ |
| platform | Snapchat NERFINISHED ⓘ |
| providedBy | Snapchat NERFINISHED ⓘ |
| purchasedThrough | Snapchat Ads Manager NERFINISHED ⓘ |
| screenOrientation | vertical ⓘ |
| supports |
audience targeting
ⓘ
demographic targeting ⓘ frequency capping ⓘ geographic targeting ⓘ image creatives ⓘ immersive experience ⓘ interest targeting ⓘ sound-on experiences ⓘ swipeable format ⓘ video creatives ⓘ |
| targetAudience | Snapchat users ⓘ |
| usedFor |
awareness campaigns
ⓘ
brand advertising ⓘ direct response campaigns ⓘ performance marketing ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Stories (Snapchat feature)