Snap Ads
E909199
Snap Ads are Snapchat’s full-screen, vertical video advertisements designed to appear between user-generated and Discover content, often enhanced with interactive elements like swipe-ups, AR lenses, and filters.
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
Snapchat advertising product
ⓘ
digital advertising format ⓘ mobile video advertisement ⓘ |
| accessMethod |
Snapchat Ads Manager
NERFINISHED
ⓘ
Snapchat Marketing API NERFINISHED ⓘ |
| appearsBetween |
Discover content
ⓘ
user-generated content ⓘ |
| creativeGuideline |
short-form video
ⓘ
vertical 9:16 aspect ratio ⓘ |
| developedBy | Snap Inc. NERFINISHED ⓘ |
| displayMode | full-screen ⓘ |
| displayOrientation | vertical ⓘ |
| monetizationModel |
CPM pricing
ⓘ
auction-based buying ⓘ goal-based bidding optimization ⓘ |
| placement |
Creator Stories
NERFINISHED
ⓘ
Discover NERFINISHED ⓘ Publisher Stories ⓘ Stories ⓘ |
| platform | Snapchat NERFINISHED ⓘ |
| primaryDeviceType | mobile GENERATED ⓘ |
| supportsFeature |
A/B creative testing
ⓘ
AR Lenses integration ⓘ Collection Ads format ⓘ Dynamic Ads format ⓘ Filters integration ⓘ Story Ads format ⓘ age targeting ⓘ app event tracking ⓘ app install objective ⓘ call-to-action button ⓘ conversion tracking ⓘ custom audiences ⓘ frequency capping ⓘ gender targeting ⓘ goal-based bidding ⓘ interest targeting ⓘ lead generation objective ⓘ location targeting ⓘ lookalike audiences ⓘ pixel-based measurement ⓘ reach and frequency buying ⓘ sound-on by default ⓘ swipe-up interaction ⓘ swipe-up rate metrics ⓘ video view metrics ⓘ video views objective ⓘ website visits objective ⓘ |
| supportsFormat |
GIF-like creative
ⓘ
image ⓘ video ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Discover (Snapchat)