Black Pencil

E891394

Black Pencil is the highest and most prestigious award given by D&AD, recognizing exceptionally groundbreaking creative work in design and advertising.

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Label Occurrences
Black Pencil canonical 1

Statements (49)

Predicate Object
instanceOf advertising award
award
creative award
design award
associatedWith D&AD Awards NERFINISHED
awardedFor advertising
design
exceptionally groundbreaking creative work
awardLevel highest D&AD award
comparedTo Yellow Pencil NERFINISHED
countryOfOrganization United Kingdom NERFINISHED
distinctionFrom Yellow Pencil NERFINISHED
domain advertising industry
design industry
eligibility commercial advertising campaigns
commercial design projects
professional creative work
geographicScope international
hasCategory advertising
branding
craft
design
digital
film and video
integrated campaigns
higherStatusThan Yellow Pencil NERFINISHED
impact enhances reputation of winning agencies
enhances reputation of winning creatives
inception 1962
judgedBy creative professionals
industry experts
languageOfName English
notableFeature very few are awarded each year
organizerFocus creative industries
organizerHeadquarters London NERFINISHED
organizerType non-profit organization
partOf annual D&AD Awards program
presentedBy D&AD NERFINISHED
rarity awarded infrequently
relativePrestige most prestigious D&AD award
reputation one of the toughest creative awards to win
selectionCriteria exceptional originality
groundbreaking creativity
outstanding craft
symbolizes creative excellence
innovation in advertising
innovation in design
trophyColor black
trophyShape pencil-shaped trophy

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