Simple Heuristics That Make Us Smart

E890550

"Simple Heuristics That Make Us Smart" is a book that argues people can often make better and faster decisions by using simple mental shortcuts rather than complex analytical methods.

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Predicate Object
instanceOf academic book
book
academicImpact widely cited in judgment and decision-making literature
argumentAgainst the view that more information and computation always improve decisions
author Gerd Gigerenzer NERFINISHED
Peter M. Todd NERFINISHED
The ABC Research Group NERFINISHED
contrastsWith expected utility theory NERFINISHED
optimization-based decision models
rational choice theory
countryOfOrigin United States of America
surface form: United States
editor Gerd Gigerenzer NERFINISHED
Peter M. Todd NERFINISHED
field behavioral decision making
judgment and decision making
focusesOn environmental structure in decision performance
how people use limited information to make decisions
genre cognitive science
decision theory
psychology
influencedBy Herbert A. Simon NERFINISHED
classical work on heuristics and biases
isbn 9780195143812
language English
mainClaim In many environments simple decision rules can outperform complex optimization models.
Simple heuristics can lead to good decisions with limited information and computation.
mainTopic adaptive decision making
bounded rationality
fast and frugal heuristics
heuristics
proposesConcept fast and frugal trees
one-reason decision making
recognition heuristic
take-the-best heuristic
publicationYear 1999
publisher Oxford University Press
relatedConcept heuristics and biases
satisficing
relatedWork Adaptive Thinking: Rationality in the Real World NERFINISHED
Heuristics and Biases: The Psychology of Intuitive Judgment NERFINISHED
structure edited volume with multiple contributed chapters
targetAudience researchers in artificial intelligence
researchers in cognitive science
researchers in economics
researchers in psychology
theoreticalFramework bounded rationality (Herbert Simon tradition)
ecological rationality

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Full triples — surface form annotated when it differs from this entity's canonical label.

Gerd Gigerenzer notableWork Simple Heuristics That Make Us Smart