Frances Gerety

E890432

Frances Gerety was an American advertising copywriter best known for coining the iconic diamond-industry tagline "A diamond is forever."

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Statements (25)

Predicate Object
instanceOf American
advertising copywriter
person
associatedWith De Beers NERFINISHED
countryOfCitizenship United States of America
surface form: United States
employer N. W. Ayer & Son NERFINISHED
fieldOfWork advertising
marketing
gender female
hasRole creator of a major 20th-century advertising slogan
impact contributed to long-term global demand for diamonds
strengthened cultural association between diamonds and eternal love
industry advertising industry
jewelry marketing
influenced diamond marketing
luxury goods advertising
knownFor coining the slogan "A diamond is forever"
work on De Beers advertising campaigns
languageOfWorkOrName English
notableAchievement helping establish diamonds as the standard gemstone for engagement rings
notableWork "A diamond is forever" tagline NERFINISHED
occupation advertising executive
copywriter
sloganCreated "A diamond is forever" NERFINISHED
workLocation United States of America
surface form: United States

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De Beers sloganCreator Frances Gerety