Learfield Sports
E886554
Learfield Sports is a collegiate sports marketing company that partners with universities and athletic conferences to manage multimedia rights, sponsorships, and fan engagement.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Learfield Sports canonical | 1 |
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
collegiate sports marketing company
ⓘ
sports marketing company ⓘ |
| businessModel |
revenue sharing with partner schools
ⓘ
rights representation ⓘ |
| clientType |
private universities
ⓘ
public universities ⓘ |
| collaboratesWith |
athletic directors
ⓘ
university marketing departments ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| creates |
branded content for college sports
ⓘ
integrated sponsorship packages ⓘ |
| focusesOn | college sports ⓘ |
| goal |
enhance fan engagement for partner schools
ⓘ
maximize commercial value of collegiate athletics properties ⓘ |
| hasAlternativeName |
Learfield
NERFINISHED
ⓘ
Learfield Communications (historical) NERFINISHED ⓘ |
| headquartersLocation |
United States of America
ⓘ
surface form:
United States
|
| industry |
collegiate athletics marketing
ⓘ
sports marketing ⓘ |
| mediaRightsType |
digital
ⓘ
in-venue ⓘ radio ⓘ sponsorship inventory ⓘ |
| operatesInSector |
media and entertainment
ⓘ
sports business ⓘ |
| parentCompany | Learfield IMG College NERFINISHED ⓘ |
| partnersWith |
athletic conferences
ⓘ
college athletic departments ⓘ universities ⓘ |
| providesService |
advertising sales
ⓘ
corporate partnerships ⓘ digital media services ⓘ fan engagement solutions ⓘ in-venue signage sales ⓘ marketing services ⓘ multimedia rights management ⓘ promotions and activations ⓘ radio broadcast rights management ⓘ sponsorship sales ⓘ |
| servesClientType |
NCAA Division I schools
NERFINISHED
ⓘ
collegiate athletic programs ⓘ |
| specializesIn |
collegiate multimedia rights
ⓘ
collegiate sports sponsorships ⓘ |
| targetAudience |
college sports fans
ⓘ
corporate sponsors ⓘ |
| worksWithPropertyType |
college basketball programs
ⓘ
college football programs ⓘ other NCAA sports programs ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
NACDA Directors' Cup