Marketing Science
E87759
Marketing Science is a leading peer-reviewed academic journal that focuses on quantitative research and modeling in marketing and related fields.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
academic journal
ⓘ
marketing journal ⓘ peer-reviewed journal ⓘ |
| academicDiscipline |
Management Science
ⓘ
surface form:
management science
marketing ⓘ quantitative marketing ⓘ |
| aimsTo |
advance quantitative methods in marketing
ⓘ
bridge marketing theory and practice through modeling ⓘ |
| documentType | scholarly journal article collection ⓘ |
| field |
applied statistics
ⓘ
business and management ⓘ operations research in marketing ⓘ |
| focusesOn |
Bayesian methods in marketing
ⓘ
advertising models ⓘ analytical marketing research ⓘ causal inference in marketing ⓘ channel and retailing models ⓘ consumer behavior modeling ⓘ customer relationship management models ⓘ data-driven marketing ⓘ digital and online marketing models ⓘ econometric models in marketing ⓘ empirical modeling in marketing ⓘ field experiments in marketing ⓘ game-theoretic models in marketing ⓘ machine learning applications in marketing ⓘ market structure and competition models ⓘ marketing analytics ⓘ marketing modeling ⓘ new product diffusion models ⓘ optimization in marketing ⓘ pricing models ⓘ quantitative research in marketing ⓘ sales response models ⓘ structural models in marketing ⓘ theoretical modeling in marketing ⓘ |
| hasAbbreviation | MKS ⓘ |
| hasFormat |
online
ⓘ
print ⓘ |
| hasReviewProcess | peer review ⓘ |
| language | English ⓘ |
| publishes |
empirical studies
ⓘ
managerially relevant research ⓘ methodological papers ⓘ research articles ⓘ theoretical papers ⓘ |
| targetAudience |
marketing academics
ⓘ
marketing practitioners interested in analytics ⓘ quantitative researchers ⓘ |