Swiss Style
E863176
Swiss Style is a modernist graphic design movement known for its clean layouts, use of grids, sans-serif typography, and emphasis on clarity and objectivity.
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
graphic design movement
ⓘ
modernist design style ⓘ |
| aim |
reduction of subjective expression
ⓘ
universal visual language ⓘ |
| alternativeName | International Typographic Style NERFINISHED ⓘ |
| becameProminentIn |
1950s
ⓘ
1960s ⓘ |
| characteristic |
asymmetrical layouts
ⓘ
emphasis on clarity ⓘ emphasis on readability ⓘ flush-left ragged-right text alignment ⓘ minimal ornamentation ⓘ objective communication ⓘ sans-serif typography ⓘ use of grid systems ⓘ use of limited color palettes ⓘ use of mathematical grid structures ⓘ use of photography over illustration ⓘ |
| countryOfOrigin | Switzerland ⓘ |
| designPrinciple |
form follows function
ⓘ
functionalism ⓘ objectivity ⓘ typographic clarity ⓘ visual hierarchy ⓘ |
| emergedInPeriod | 1940s ⓘ |
| fieldOfUse |
corporate identity
ⓘ
editorial design ⓘ information design ⓘ poster design ⓘ signage systems ⓘ |
| influenced |
corporate modernism
ⓘ
late 20th-century graphic design ⓘ web design grid systems ⓘ |
| influencedBy |
Bauhaus
NERFINISHED
ⓘ
Constructivism NERFINISHED ⓘ De Stijl NERFINISHED ⓘ Jan Tschichold NERFINISHED ⓘ New Typography NERFINISHED ⓘ |
| movementType | modernism ⓘ |
| notableDesigner |
Armin Hofmann
NERFINISHED
ⓘ
Emil Ruder NERFINISHED ⓘ Hans Neuburg NERFINISHED ⓘ Josef Müller-Brockmann NERFINISHED ⓘ Karl Gerstner NERFINISHED ⓘ Max Bill NERFINISHED ⓘ Richard Paul Lohse NERFINISHED ⓘ |
| notableInstitution |
Basel School of Design
NERFINISHED
ⓘ
Kunstgewerbeschule Zürich NERFINISHED ⓘ |
| typographicPreference |
Akzidenz-Grotesk
NERFINISHED
ⓘ
Helvetica NERFINISHED ⓘ Univers NERFINISHED ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.