ABC logo

E85382

The ABC logo is the iconic, minimalist television network emblem designed by influential graphic designer Paul Rand.


Statements (45)
Predicate Object
instanceOf corporate logo
television network logo
wordmark and symbol logo
associatedWith American television
broadcast news
entertainment programming
brandRole primary visual identifier of ABC
category American television logos
corporate visual identities
color black
white
containsText abc
countryOfOrigin United States
designedBy Paul Rand
designedFor on-air identification
outdoor signage
print applications
designer Paul Rand
designMovement modernism
designStyle modernist graphic design
emblemOf ABC television network
graphicDesigner Paul Rand
hasComponent circular symbol
lettermark
hasReputation classic logo design
timeless logo design
industry mass media
television broadcasting
influencedBy Swiss-style graphic design
isIconic true
isMinimalist true
legibility high
medium broadcast graphics
television
notableFor high visual simplicity
minimalist design
strong brand recognition
owner American Broadcasting Company
represents American Broadcasting Company
scriptStyle lowercase letters
shape circle
usedAs channel branding
network identity
usedBy American Broadcasting Company
visualContrast high

Referenced by (2)
Subject (surface form when different) Predicate
Paul Rand
Paul Rand
notableWork

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