Jeff Johnson

E848482

Jeff Johnson is an early Nike employee and pioneering shoe salesman credited with helping build the company’s brand and athlete relationships, as recounted in Phil Knight’s memoir "Shoe Dog."

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Label Occurrences
Jeff Johnson canonical 1

Statements (29)

Predicate Object
instanceOf Nike employee
human
salesman
associatedWith Bill Bowerman NERFINISHED
Phil Knight NERFINISHED
contributedTo direct-to-runner sales model for Nike
growth of Nike’s running shoe business
countryOfCitizenship United States of America
surface form: United States
describedByAuthor Phil Knight NERFINISHED
describedIn Shoe Dog NERFINISHED
employer Blue Ribbon Sports NERFINISHED
Nike NERFINISHED
industry athletic footwear
sportswear
knownFor grassroots marketing for Nike
intensive customer outreach
personalized letters to runners and customers
languageOfWorkOrName English
mentionedIn accounts of Nike’s founding
notableFor developing athlete relationships for Nike
helping build Nike’s brand
pioneering shoe sales for Nike
notableWork early brand-building for Nike
occupation shoe salesman
partOf early Nike history
roleAt early employee of Blue Ribbon Sports
early employee of Nike
workLocation California, United States
surface form: California

United States of America
surface form: United States

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Shoe Dog featuresPerson Jeff Johnson