Instagram Reels

E84584

Instagram Reels is a short-form video feature within Instagram that lets users create, edit, and share brief, often music-backed clips for discovery and entertainment.

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Statements (57)

Predicate Object
instanceOf short-form video feature
social media feature
video sharing service
appearsIn Instagram Explore tab
Instagram main feed
Instagram profile grid
competesWith TikTok
YouTube Shorts
contentFormat vertical video
contentType user-generated video
developedBy Instagram
launchDate 2020-08
launchedInCountryFirst Brazil
maxVideoLength 90 seconds
monetizationOptions brand partnerships
in-stream ads
ownedBy Meta Platforms, Inc.
surface form: Meta Platforms
partOf Instagram
surface form: Instagram app
platformType mobile-first feature
primaryDiscoverySurface Reels tab
supportsAlignTool true
supportsARFilters true
supportsAudioLibrary Instagram music library
supportsBusinessAccounts true
supportsCaptions true
supportsComments true
supportsCountdown true
supportsCreatorAccounts true
supportsDrafts true
supportsDuetLikeFeature Remix
supportsEffects augmented reality effects
supportsHashtags true
supportsInsights performance analytics for creators
supportsLikes true
supportsMultiClipEditing true
supportsMusic true
supportsOriginalAudio true
supportsPlatform Android
iOS
web
supportsReelsAds true
supportsRemix true
supportsSaves true
supportsSavingToCameraRoll true
supportsShares true
supportsSharingToStories true
supportsSpeedControls true
supportsStickers true
supportsTemplates true
supportsTextOverlays true
supportsTimer true
supportsVideoLengthRange 15–90 seconds
supportsVoiceover true
targetUseCase content discovery
creative expression
entertainment
typicalOrientation portrait

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

YouTube Shorts similarTo Instagram Reels