Mass Media and National Development

E840983

"Mass Media and National Development" is a seminal work in communication studies that examines how mass communication can be harnessed to support social and economic development, particularly in emerging nations.

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Mass Media and National Development canonical 1

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Predicate Object
instanceOf academic work
book
communication studies literature
addresses communication infrastructure in developing countries
government communication policy
media access inequalities
use of print media for literacy and education
use of radio for rural development
use of television for development information
author Wilbur Schramm NERFINISHED
contribution conceptualization of media as a development resource
framework for linking media systems to development goals
guidelines for policymakers on media and development
critiquedFor emphasis on top-down communication
modernization bias
describes educational role of media in development
functions of mass media in nation-building
informational role of media in development
persuasive role of media in development campaigns
examines relationship between communication and economic growth
role of mass media in modernization
use of media for planned social change
fieldOfWork communication studies
development studies
focusesOn economic development
emerging nations
social development
historicalContext Cold War development policies
post–World War II development era
influenced communication policy in developing countries
development communication theory
intendedAudience communication scholars
development planners
policymakers in developing countries
language English
mainTopic development communication
mass communication
national development
proposes integration of mass media into national development policies
strategic use of media in development planning
recognizedAs classic text in communication for development
seminal work in development communication
theoreticalApproach diffusion of innovations perspective
modernization theory
usedIn development studies programs
university communication curricula

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Wilbur Schramm notableWork Mass Media and National Development