Umbrella Girl print ads
E835213
Umbrella Girl print ads are a long-running series of iconic Morton Salt advertisements featuring a young girl holding an umbrella while pouring salt, symbolizing the brand’s “When it rains, it pours” slogan.
Statements (34)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
brand mascot depiction ⓘ print advertisement series ⓘ |
| associatedCompany | Morton Salt Company NERFINISHED ⓘ |
| associatedSlogan | When it rains, it pours NERFINISHED ⓘ |
| brand | Morton Salt NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| depictsWeather | rain ⓘ |
| featuresAction | girl pouring salt ⓘ |
| featuresCharacter | Morton Salt Umbrella Girl NERFINISHED ⓘ |
| featuresObject |
salt container
ⓘ
umbrella ⓘ |
| hasMascotRole | brand personification of Morton Salt ⓘ |
| hasTaglineTheme | weather-related performance ⓘ |
| industry | food ⓘ |
| languageOfSlogan | English ⓘ |
| medium | print ⓘ |
| notableFor |
iconic American advertising imagery
ⓘ
long-running brand consistency ⓘ |
| primaryColorScheme |
blue
ⓘ
yellow ⓘ |
| productType | table salt ⓘ |
| symbolizes |
product free-flowing quality
ⓘ
reliability in rainy conditions ⓘ salt that pours freely in damp weather ⓘ |
| targetMarket | household consumers ⓘ |
| usedFor |
brand recognition
ⓘ
product differentiation ⓘ reinforcing brand slogan ⓘ |
| usedIn |
magazine advertisements
ⓘ
newspaper advertisements ⓘ out-of-home advertisements ⓘ packaging design ⓘ |
| visualStyle | illustration ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.