SKIMS
E83327
SKIMS is Kim Kardashian’s shapewear and loungewear brand known for its inclusive sizing, neutral tones, and body-contouring designs.
Aliases (1)
- Skims ×2
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
clothing brand
→
fashion company → shapewear brand → |
| brandOwner |
Kim Kardashian
NERFINISHED
→
|
| coFoundedBy |
Emma Grede
→
|
| collaboratedWith |
Fendi
→
Team USA → |
| colorPalette |
neutrals
→
nude tones → |
| countryOfOrigin |
United States
→
|
| designedUniformsFor |
Team USA Olympics loungewear
→
|
| focusesOn |
body positivity marketing
→
comfort → fit → |
| foundedBy |
Kim Kardashian
NERFINISHED
→
|
| foundedIn |
Los Angeles
→
|
| hasCategory |
direct-to-consumer brand
→
|
| hasExecutive |
Jens Grede
→
|
| hasFounderRole |
Emma Grede as co-founder
→
Kim Kardashian as co-founder → |
| hasSizeRange |
00–32
→
XXS–5X → |
| headquartersLocation |
Los Angeles
→
|
| industry |
apparel
→
fashion → loungewear → shapewear → |
| knownFor |
body-contouring designs
→
inclusive sizing → neutral tones → solutionwear shapewear → |
| launchYear |
2019
→
|
| originalName |
Kimono
→
|
| productType |
basics
→
bodysuits → bras → loungewear → menswear → shapewear → sleepwear → swimwear → underwear → |
| renamedDueTo |
cultural appropriation backlash
→
|
| renamedFrom |
Kimono
→
|
| salesChannel |
online store
→
select retail partners → |
| targetMarket |
men
→
plus-size consumers → women → |
| usesMarketingChannel |
influencer marketing
→
social media → |
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
Kardashian–Jenner brand
("Skims")
→
|
hasBusinessSegment |
|
Kardashian family
("Skims")
→
|
hasBusinessVenture |
|
Kim Kardashian
→
|
notableWork |