Tourism New Zealand
E820155
Tourism New Zealand is the New Zealand government’s official agency responsible for marketing the country as an international travel destination and showcasing its natural and cultural attractions.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Tourism New Zealand canonical | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
government agency
ⓘ
national tourism organization ⓘ |
| alsoKnownAs |
New Zealand Tourism Board
NERFINISHED
ⓘ
TNZ NERFINISHED ⓘ |
| campaignType | destination branding ⓘ |
| communicationChannel |
consumer advertising
ⓘ
online marketing ⓘ social media ⓘ trade events ⓘ |
| country | New Zealand ⓘ |
| countryServed | New Zealand NERFINISHED ⓘ |
| establishedBy | New Zealand Government NERFINISHED ⓘ |
| focusesOn |
brand management for New Zealand as a destination
ⓘ
international visitors ⓘ tourism marketing campaigns ⓘ |
| goal |
increase international visitor arrivals to New Zealand
ⓘ
increase tourism revenue for New Zealand ⓘ promote sustainable tourism growth ⓘ |
| hasConsumerWebsite | https://www.newzealand.com/ ⓘ |
| hasOfficialWebsite | https://www.tourismnewzealand.com/ ⓘ |
| headquartersLocation | Wellington, New Zealand NERFINISHED ⓘ |
| industry |
destination marketing
ⓘ
tourism ⓘ |
| jurisdiction | Government of New Zealand NERFINISHED ⓘ |
| legalForm | Crown entity ⓘ |
| mandate | to market New Zealand as a visitor destination internationally ⓘ |
| officialName | Tourism New Zealand NERFINISHED ⓘ |
| overseenBy | New Zealand Minister of Tourism NERFINISHED ⓘ |
| parentOrganization | New Zealand Government NERFINISHED ⓘ |
| primaryRole |
marketing New Zealand as an international travel destination
ⓘ
promoting New Zealand tourism overseas ⓘ showcasing New Zealand’s cultural attractions ⓘ showcasing New Zealand’s natural attractions ⓘ |
| promotes |
New Zealand’s Māori culture
ⓘ
New Zealand’s adventure tourism ⓘ New Zealand’s film-related tourism ⓘ New Zealand’s food and wine experiences ⓘ New Zealand’s landscapes ⓘ |
| regionServed | worldwide ⓘ |
| subjectArea |
digital marketing
ⓘ
international tourism promotion ⓘ market research ⓘ marketing communications ⓘ |
| typeOfOrganization | public sector organization ⓘ |
| usesBrand | 100% Pure New Zealand NERFINISHED ⓘ |
| worksWith |
New Zealand tourism operators
ⓘ
airlines ⓘ regional tourism organizations ⓘ travel trade partners ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.