Placed
E818827
Placed was a location analytics company that specialized in measuring the offline impact of digital advertising by tracking consumer foot traffic.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
location analytics company ⓘ |
| acquiredBy | Snap Inc. NERFINISHED ⓘ |
| acquisitionDate | 2017 ⓘ |
| businessModel | B2B ⓘ |
| competitor |
Foursquare
NERFINISHED
ⓘ
Nielsen NERFINISHED ⓘ PlaceIQ NERFINISHED ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| customerType |
advertisers
ⓘ
agencies ⓘ publishers ⓘ |
| dataType |
foot traffic data
ⓘ
location data ⓘ mobile device location signals ⓘ |
| focus |
location-based analytics
ⓘ
offline attribution ⓘ |
| foundedBy | David Shim NERFINISHED ⓘ |
| founder | David Shim NERFINISHED ⓘ |
| headquartersLocation | Seattle, Washington NERFINISHED ⓘ |
| industry | location analytics ⓘ |
| integratedWith |
advertising platforms
ⓘ
demand-side platforms NERFINISHED ⓘ publishers' ad stacks ⓘ |
| measurementChannel |
digital advertising
ⓘ
mobile advertising ⓘ programmatic advertising ⓘ |
| offeredProduct |
Placed Attribution
ⓘ
Placed Audience ⓘ Placed Insights NERFINISHED ⓘ |
| output |
attribution reports
ⓘ
offline conversion metrics ⓘ store visit metrics ⓘ |
| parentCompany | Snap Inc. NERFINISHED ⓘ |
| privacyApproach |
aggregated reporting
ⓘ
opt-in location panel ⓘ |
| serviceType |
attribution measurement
ⓘ
location measurement ⓘ offline conversion measurement ⓘ |
| shutdownDate | 2020 ⓘ |
| specialization |
measuring offline impact of digital advertising
ⓘ
tracking consumer foot traffic ⓘ |
| status | defunct ⓘ |
| technology |
first-party location data
ⓘ
mobile location tracking ⓘ panel-based measurement ⓘ |
| usedFor |
advertising effectiveness measurement
ⓘ
cross-channel attribution ⓘ measuring store visits after ad exposure ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.