Mail Privacy Protection
E803606
Mail Privacy Protection is an Apple email privacy feature that hides users’ IP addresses and blocks remote content tracking to prevent senders from knowing when and where messages are opened.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
Apple software feature
ⓘ
email privacy feature ⓘ |
| affects |
email marketing analytics
ⓘ
email open rate measurement accuracy ⓘ location-based email tracking ⓘ |
| announcedAtEvent | Apple WWDC 2021 NERFINISHED ⓘ |
| blocks |
remote content loading that can track opens
ⓘ
tracking pixels in emails ⓘ |
| category | privacy and security feature ⓘ |
| configuration | user can enable or disable in Mail settings ⓘ |
| defaultBehavior | enabled by default for many users on supported systems ⓘ |
| developer | Apple Inc. ⓘ |
| doesNotRequire | changes to sender email infrastructure ⓘ |
| featureOf | Apple Mail privacy settings ⓘ |
| impactOnSenders |
reduces precision of location-based targeting in email campaigns
ⓘ
reduces reliability of open tracking metrics ⓘ |
| introducedInVersion |
iOS 15
NERFINISHED
ⓘ
iPadOS 15 NERFINISHED ⓘ macOS Monterey NERFINISHED ⓘ |
| limits |
sender ability to build profiles based on email opens
ⓘ
sender ability to determine user’s IP-based geolocation ⓘ |
| operatingSystem |
iOS
ⓘ
iPadOS ⓘ macOS ⓘ |
| platform |
Apple Mail for iOS
NERFINISHED
ⓘ
Apple Mail for iPadOS NERFINISHED ⓘ Apple Mail for macOS NERFINISHED ⓘ |
| protects |
recipient IP address
ⓘ
recipient device information to some extent ⓘ recipient location information ⓘ recipient open-time information ⓘ |
| purpose |
block remote content tracking in emails
ⓘ
hide users’ IP addresses from email senders ⓘ prevent senders from knowing when messages are opened ⓘ prevent senders from knowing where messages are opened ⓘ protect email privacy ⓘ |
| relatedTo |
App Tracking Transparency
NERFINISHED
ⓘ
Hide My Email NERFINISHED ⓘ iCloud Private Relay NERFINISHED ⓘ |
| releaseYear | 2021 ⓘ |
| scope | emails opened in Apple Mail app ⓘ |
| softwareComponentOf | Apple Mail NERFINISHED ⓘ |
| targetUser | Apple device users who use Apple Mail ⓘ |
| usesTechnique |
masking IP address
ⓘ
preloading remote images ⓘ proxy server for loading remote email content ⓘ |
| vendor | Apple NERFINISHED ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.