Keep America Beautiful "Crying Indian" commercial

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The Keep America Beautiful "Crying Indian" commercial is a famous early-1970s anti-pollution public service announcement featuring actor Iron Eyes Cody as a Native American whose tearful reaction to environmental degradation became an iconic image of the U.S. environmental movement.

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Statements (46)

Predicate Object
instanceOf anti-pollution advertisement
environmental campaign advertisement
public service announcement
television commercial
aimsTo discourage littering
promote environmental responsibility
raise awareness of pollution
associatedWith Earth Day era environmentalism
becameSymbolOf U.S. environmental movement
broadcastOn American television networks
countryOfOrigin United States of America
surface form: United States
criticizedFor deflecting attention from corporate pollution
individualizing responsibility for pollution
stereotypical portrayal of Native Americans
culturalStatus iconic American advertisement
depicts industrial pollution
litter on roadsides
trash thrown from a car
featuresActor Iron Eyes Cody NERFINISHED
featuresCharacter "Crying Indian" NERFINISHED
firstAiredInDecade 1970s
firstAiredInYear 1971
genre public service announcement
hasCharacterName Iron Eyes Cody as "Crying Indian" NERFINISHED
hasTitle People Start Pollution. People Can Stop It.
iconicImage single tear on Native American man's cheek
influenced later environmental advertising
language English
medium television
notableFor use of Native American imagery
widespread cultural impact
partOf Keep America Beautiful anti-litter campaign
portraysEthnicity Native American
portraysSetting polluted American landscape
roadside near a city
producedFor Keep America Beautiful NERFINISHED
sponsoredBy Keep America Beautiful NERFINISHED
subject environmental protection
littering
pollution
tagline "People start pollution. People can stop it."
targetAudience general American public
motorists
timePeriodDepicted contemporary early 1970s United States
usesTechnique emotional appeal
shock at environmental degradation

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Iron Eyes Cody psaTitle Keep America Beautiful "Crying Indian" commercial