Wally Olins: The Brand Handbook
E780311
"Wally Olins: The Brand Handbook" is a practical guide to modern branding that distills renowned brand consultant Wally Olins’ expertise into clear principles and tools for creating and managing strong brands.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Wally Olins: The Brand Handbook canonical | 1 |
Statements (39)
| Predicate | Object |
|---|---|
| instanceOf |
book
ⓘ
branding guide ⓘ |
| aimsTo |
make branding concepts accessible
ⓘ
offer actionable branding advice ⓘ |
| author | Wally Olins NERFINISHED ⓘ |
| describedAs |
distillation of Wally Olins’ branding expertise
ⓘ
practical guide to modern branding ⓘ |
| emphasizes |
clarity in brand identity
ⓘ
coherent brand communication ⓘ consistency in branding ⓘ |
| focus |
brand creation
ⓘ
brand management ⓘ modern branding practices ⓘ practical branding tools ⓘ |
| genre |
branding
ⓘ
business ⓘ marketing ⓘ |
| hasPerspectiveOf | Wally Olins NERFINISHED ⓘ |
| intendedAudience |
brand managers
ⓘ
business leaders ⓘ designers ⓘ marketing professionals ⓘ |
| language | English ⓘ |
| provides |
frameworks for brand development
ⓘ
principles for creating strong brands ⓘ tools for managing brands ⓘ |
| relatedTo |
brand differentiation
ⓘ
brand equity ⓘ brand implementation ⓘ corporate identity design ⓘ rebranding ⓘ |
| subject |
brand architecture
ⓘ
brand management ⓘ brand positioning ⓘ brand strategy ⓘ corporate branding ⓘ corporate identity ⓘ marketing communications ⓘ visual identity ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.