The Corporate Personality
E780309
The Corporate Personality is a seminal book by branding expert Wally Olins that explores how organizations construct, express, and manage their corporate identity.
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf | book ⓘ |
| associatedWith |
corporate branding practice
ⓘ
corporate communications practice ⓘ organizational behavior ⓘ |
| author | Wally Olins NERFINISHED ⓘ |
| contributedTo |
development of corporate identity as a management discipline
ⓘ
popularization of the term corporate identity ⓘ |
| describedBy | seminal book on corporate identity and branding ⓘ |
| discusses |
difference between product brands and corporate brands
ⓘ
impact of corporate culture on identity ⓘ importance of coherent corporate communication ⓘ role of leadership in shaping corporate identity ⓘ |
| explores |
relationship between corporate strategy and identity
ⓘ
role of behavior in corporate identity ⓘ role of communication in corporate identity ⓘ role of design in corporate identity ⓘ |
| focusesOn |
how organizations construct corporate identity
ⓘ
how organizations express corporate identity ⓘ how organizations manage corporate identity ⓘ |
| genre |
branding literature
ⓘ
business ⓘ marketing ⓘ |
| hasConcept |
alignment of visual identity, behavior, and communication
ⓘ
consistency in corporate expression across touchpoints ⓘ corporate personality as an integrated expression of an organization ⓘ strategic management of corporate image ⓘ |
| hasNotableAuthorRole | Wally Olins as a pioneer in corporate identity consulting ⓘ |
| hasReputation | influential work in the field of corporate identity ⓘ |
| influenced |
professional practice in corporate branding consultancies
ⓘ
subsequent literature on corporate identity ⓘ |
| language | English ⓘ |
| mainSubject |
branding
ⓘ
corporate identity ⓘ corporate image ⓘ organizational identity ⓘ |
| targetAudience |
branding professionals
ⓘ
business leaders ⓘ corporate communications specialists ⓘ marketing professionals ⓘ |
| usedIn |
branding education
ⓘ
corporate identity training programs ⓘ |
| writtenBy | branding expert Wally Olins ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.