Too Close – Microsoft Internet Explorer 9 advertising campaign
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Too Close – Microsoft Internet Explorer 9 advertising campaign was a promotional campaign for Microsoft's web browser that gained prominence for featuring Alex Clare's breakout hit "Too Close," which significantly boosted the song's global popularity.
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
marketing campaign ⓘ |
| approximateLaunchYear | 2012 ⓘ |
| associatedPlatform | Microsoft Windows NERFINISHED ⓘ |
| associatedSoftwareVersion | Internet Explorer 9 GENERATED ⓘ |
| associatedWith |
Internet Explorer advertising
NERFINISHED
ⓘ
Microsoft marketing ⓘ |
| brand | Microsoft NERFINISHED ⓘ |
| company | Microsoft Corporation NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| effectOnArtist | increased international recognition of Alex Clare ⓘ |
| effectOnSong | boosted global popularity of Too Close ⓘ |
| featuredArtist | Alex Clare NERFINISHED ⓘ |
| featuredSong | Too Close NERFINISHED ⓘ |
| impact |
helped drive digital sales of Too Close
NERFINISHED
ⓘ
introduced Alex Clare to a mainstream audience ⓘ |
| industry | technology advertising ⓘ |
| language | English ⓘ |
| marketingStrategyElement |
emotional storytelling through music
ⓘ
music-driven branding ⓘ |
| medium |
online video advertisement
ⓘ
television commercial ⓘ |
| musicLicensing | licensed Too Close by Alex Clare for commercial use ⓘ |
| notableFor | use of Alex Clare's song Too Close ⓘ |
| platform |
online streaming
ⓘ
television ⓘ video-sharing websites ⓘ |
| product | Internet Explorer 9 NERFINISHED ⓘ |
| productTypePromoted | web browser ⓘ |
| promotedFeature |
HTML5 and modern web standards support in Internet Explorer 9
ⓘ
performance of Internet Explorer 9 ⓘ |
| purpose | promote Internet Explorer 9 ⓘ |
| region | international ⓘ |
| sponsor | Microsoft NERFINISHED ⓘ |
| targetAudience |
Windows users
ⓘ
general consumer market ⓘ web users seeking modern browser features ⓘ |
| theme | modern, fast, visually rich web browsing ⓘ |
| timePeriod | early 2010s ⓘ |
| usedMusicGenre |
dubstep-influenced pop
ⓘ
electronic rock ⓘ |
| visualStyle | dynamic, design-focused imagery ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.