Here’s to the Crazy Ones
E733028
"Here’s to the Crazy Ones" is the iconic Apple television commercial that launched the "Think Different" campaign, celebrating visionary misfits and innovators who change the world.
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
Apple commercial
ⓘ
television commercial ⓘ |
| advertiser | Apple Inc. NERFINISHED ⓘ |
| alsoKnownAs | Think Different manifesto commercial ⓘ |
| associatedWith |
Apple brand identity shift in the late 1990s
ⓘ
Steve Jobs NERFINISHED ⓘ |
| brand | Apple Inc. NERFINISHED ⓘ |
| campaign | Think Different NERFINISHED ⓘ |
| companyPromoted | Apple Inc. NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalImpact |
iconic technology advertisement
ⓘ
widely cited in marketing and branding discussions ⓘ |
| decade | 1990s ⓘ |
| format |
30-second commercial
ⓘ
60-second commercial ⓘ |
| genre | brand image advertising ⓘ |
| industry | technology advertising ⓘ |
| language | English ⓘ |
| medium |
cinema
ⓘ
television ⓘ |
| message | people who are seen as crazy enough to think they can change the world are the ones who do ⓘ |
| narrativeFocus | visionary misfits and innovators who change the world ⓘ |
| notableFor |
emotional, inspirational tone rather than product features
ⓘ
helping relaunch Apple’s brand in the late 1990s ⓘ |
| partOf | Think Different campaign NERFINISHED ⓘ |
| portrays |
historical innovators
ⓘ
rebels and nonconformists ⓘ visionaries ⓘ |
| productCategoryPromoted | Apple brand ⓘ |
| purpose | reposition Apple as a creative, innovative brand ⓘ |
| sloganUsed | Think Different NERFINISHED ⓘ |
| style |
black-and-white imagery
ⓘ
montage of historical figures ⓘ |
| tagline | Here’s to the crazy ones ⓘ |
| targetAudience |
creative professionals
ⓘ
technology consumers ⓘ |
| theme |
celebration of nonconformity
ⓘ
creativity ⓘ individualism ⓘ innovation ⓘ |
| usesTechnique | voice-over narration ⓘ |
| yearOfFirstBroadcast | 1997 ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Think Different