Effie Index
E733022
The Effie Index is a global ranking system that identifies and celebrates the world’s most effective marketing and advertising companies, brands, and agencies based on Effie Awards performance.
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf |
global ranking system
ⓘ
industry benchmark ⓘ marketing effectiveness ranking ⓘ |
| announced | annually ⓘ |
| basedOn |
Effie Awards performance
ⓘ
Effie Awards results ⓘ |
| dataSource | Effie Awards competitions around the world ⓘ |
| developedBy | Effie Worldwide NERFINISHED ⓘ |
| evaluationCriterion |
effectiveness of marketing communications
ⓘ
performance in Effie Awards competitions ⓘ |
| focusesOn |
advertising effectiveness
ⓘ
marketing effectiveness ⓘ |
| geographicCoverage | worldwide ⓘ |
| goal |
celebrate marketing effectiveness
ⓘ
identify the world’s most effective marketers ⓘ provide a global standard for effective marketing ⓘ |
| hasCategory |
Most Effective Agencies
ⓘ
Most Effective Agency Networks ⓘ Most Effective Brands ⓘ Most Effective Holding Companies ⓘ Most Effective Marketers ⓘ |
| industry |
advertising
ⓘ
marketing ⓘ |
| language | English ⓘ |
| maintainedBy | Effie Worldwide organization ⓘ |
| output |
rankings of the most effective agencies
ⓘ
rankings of the most effective brands ⓘ rankings of the most effective marketing companies ⓘ |
| publishedBy | Effie Worldwide NERFINISHED ⓘ |
| ranks |
agencies
ⓘ
agency networks ⓘ brands ⓘ holding companies ⓘ marketers ⓘ |
| relatedTo | Effie Awards NERFINISHED ⓘ |
| scope | global ⓘ |
| usedAs | benchmark for marketing effectiveness ⓘ |
| usedBy |
advertising agencies
ⓘ
brands ⓘ marketing organizations ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.