Calgary 1988 Olympic publicity campaigns
E729542
Calgary 1988 Olympic publicity campaigns were the promotional efforts and marketing initiatives designed to build excitement, awareness, and support for the 1988 Winter Olympics hosted in Calgary, Canada.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Calgary 1988 Olympic publicity campaigns canonical | 1 |
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
Olympic publicity campaign
ⓘ
marketing campaign ⓘ public relations campaign ⓘ |
| appliesToEvent |
1988 Winter Olympics closing ceremony
ⓘ
1988 Winter Olympics opening ceremony ⓘ 1988 Winter Olympics torch relay ⓘ |
| appliesToTimePeriod | pre-Games period of the 1980s ⓘ |
| city | Calgary NERFINISHED ⓘ |
| country | Canada ⓘ |
| endTime | 1988 ⓘ |
| field |
event promotion
ⓘ
sports marketing ⓘ |
| goal |
attract tourists to Calgary and Alberta
ⓘ
build public support for hosting the Games ⓘ encourage volunteer participation ⓘ enhance Calgary’s international image ⓘ increase ticket sales for Olympic events ⓘ promote the 1988 Winter Olympics ⓘ |
| hasAspect |
branding of Calgary as a winter sports destination
ⓘ
corporate sponsorship promotion ⓘ emphasis on volunteerism and community spirit ⓘ media coverage coordination ⓘ promotion of new sports facilities in Calgary ⓘ |
| language |
English
ⓘ
French ⓘ |
| location | Calgary, Alberta, Canada NERFINISHED ⓘ |
| mainSubject | 1988 Winter Olympics NERFINISHED ⓘ |
| organizer |
Calgary Olympic Organizing Committee
NERFINISHED
ⓘ
Canadian Olympic Association NERFINISHED ⓘ City of Calgary NERFINISHED ⓘ |
| partOf | 1988 Winter Olympics NERFINISHED ⓘ |
| relatedTo |
Calgary bid for the 1988 Winter Olympics
ⓘ
economic development initiatives in Calgary in the 1980s ⓘ |
| startTime | early 1980s ⓘ |
| targetAudience |
Canadian public
ⓘ
corporate sponsors ⓘ international sports fans ⓘ local residents of Calgary ⓘ potential tourists ⓘ |
| uses |
community outreach programs
ⓘ
media relations ⓘ outdoor advertising ⓘ print advertising ⓘ promotional merchandise ⓘ public events and festivals ⓘ radio advertising ⓘ sponsorship activations ⓘ television advertising ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.