Competing Against Luck
E721631
Competing Against Luck is a business strategy book by Clayton Christensen that introduces and applies the "Jobs to Be Done" theory to explain how companies can systematically innovate and create successful products.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Competing Against Luck canonical | 1 |
Statements (34)
| Predicate | Object |
|---|---|
| instanceOf |
book
ⓘ
business strategy book ⓘ |
| argues | companies can innovate predictably by understanding jobs to be done ⓘ |
| author |
Clayton M. Christensen
NERFINISHED
ⓘ
David S. Duncan NERFINISHED ⓘ Karen Dillon NERFINISHED ⓘ Taddy Hall NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| explains | how customers hire products to do jobs ⓘ |
| focusesOn | causal mechanisms of customer choice ⓘ |
| followedBy | The Prosperity Paradox NERFINISHED ⓘ |
| genre |
business
ⓘ
management ⓘ non-fiction ⓘ |
| hasKeyIdea |
innovation should be organized around jobs, not demographics
ⓘ
successful products solve specific customer jobs ⓘ theory-driven innovation reduces reliance on luck ⓘ understanding context of use is critical for innovation ⓘ |
| inSeries | Christensen's works on innovation and disruption ⓘ |
| intendedAudience |
business leaders
ⓘ
entrepreneurs ⓘ product managers ⓘ |
| language | English ⓘ |
| mainConcept |
Jobs to Be Done theory
NERFINISHED
ⓘ
customer needs ⓘ disruptive innovation ⓘ |
| mainSubject |
business strategy
ⓘ
innovation management ⓘ marketing ⓘ product development ⓘ |
| precededBy | How Will You Measure Your Life? NERFINISHED ⓘ |
| proposes | systematic approach to innovation ⓘ |
| publicationDate | 2016 ⓘ |
| publisher | HarperBusiness NERFINISHED ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.