Morton Salt Girl
E684189
The Morton Salt Girl is the iconic advertising mascot of Morton Salt, depicting a young girl walking in the rain while pouring salt from a container, symbolizing the brand’s “When It Rains, It Pours” slogan.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Morton Salt girl logo | 1 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising mascot
ⓘ
brand character ⓘ corporate mascot ⓘ fictional character ⓘ |
| ageDepicted | child ⓘ |
| anniversaryCelebrated | 2014 centennial ⓘ |
| appearsOn |
Morton Salt logo
ⓘ
Morton Salt packaging ⓘ |
| associatedWith |
"When It Rains, It Pours" slogan
NERFINISHED
ⓘ
Morton Salt NERFINISHED ⓘ |
| colorAssociated |
blue
ⓘ
yellow ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| culturalStatus | American pop culture icon ⓘ |
| depicts |
girl holding an umbrella
ⓘ
girl pouring salt from a container ⓘ girl walking in the rain ⓘ young girl ⓘ |
| designedToConvey |
free-flowing salt
ⓘ
reliability of Morton Salt ⓘ |
| designUpdatedInDecade |
1920s
ⓘ
1930s ⓘ 1940s ⓘ 1950s ⓘ 1960s ⓘ 2010s ⓘ |
| firstAppearanceYear | 1914 ⓘ |
| gender | female ⓘ |
| hasUpdatedDesigns | true ⓘ |
| industry | food industry ⓘ |
| medium |
outdoor advertising
ⓘ
packaging design ⓘ print advertising ⓘ |
| notableFor |
iconic American advertising image
ⓘ
long-term continuous use in advertising ⓘ |
| productTypePromoted |
iodized salt
ⓘ
table salt ⓘ |
| represents | Morton Salt brand ⓘ |
| settingDepicted |
rain
ⓘ
stormy weather ⓘ |
| sloganMeaning | salt that flows freely even in humid weather ⓘ |
| symbolizes | "When It Rains, It Pours" slogan NERFINISHED ⓘ |
| usedBy | Morton Salt Company NERFINISHED ⓘ |
| visualAttribute |
salt pouring behind her
ⓘ
tilted salt container ⓘ umbrella ⓘ yellow dress ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Morton Salt girl logo