Adobe Dynamic Tag Management
E660827
Adobe Dynamic Tag Management is a tag management system that helps marketers deploy and manage analytics, advertising, and other third-party tags across websites without heavy reliance on IT.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Adobe Dynamic Tag Management canonical | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
tag management system
ⓘ
web analytics tool ⓘ |
| alternativeName |
Adobe DTM
NERFINISHED
ⓘ
DTM NERFINISHED ⓘ |
| benefit |
centralized tag management
ⓘ
faster tag deployment cycles ⓘ greater agility for marketing teams ⓘ improved governance of marketing tags ⓘ reduced page load impact from tags ⓘ |
| category |
marketing technology
ⓘ
web tag management ⓘ |
| deploymentModel | implemented via embed code on websites ⓘ |
| developer | Adobe Systems NERFINISHED ⓘ |
| feature |
asynchronous tag loading
ⓘ
data elements for variable management ⓘ event-based tag triggering ⓘ integration with Adobe Analytics ⓘ integration with Adobe Audience Manager ⓘ integration with Adobe Target ⓘ rule-based tag firing ⓘ support for multiple analytics tools ⓘ support for third-party marketing tags ⓘ user permissions and roles ⓘ web-based interface ⓘ |
| hasSuccessor | Adobe Experience Platform Launch NERFINISHED ⓘ |
| ownedBy | Adobe Inc. NERFINISHED ⓘ |
| partOf |
Adobe Experience Cloud
NERFINISHED
ⓘ
Adobe Marketing Cloud NERFINISHED ⓘ |
| platform | cloud-based service ⓘ |
| purpose |
manage deployment of advertising tags on websites
ⓘ
manage deployment of analytics tags on websites ⓘ manage deployment of third-party marketing tags ⓘ reduce reliance on IT for tag deployment ⓘ |
| replacedBy | Adobe Experience Platform Launch NERFINISHED ⓘ |
| status | legacy product ⓘ |
| supports |
HTML tags
ⓘ
JavaScript tags ⓘ conditional tag loading based on rules ⓘ data layer integration ⓘ event-level targeting for tags ⓘ page-level targeting for tags ⓘ third-party pixels ⓘ |
| usedBy |
digital marketers
ⓘ
marketing technologists ⓘ web analysts ⓘ |
| usedFor |
A/B testing tag deployment
ⓘ
digital marketing optimization ⓘ remarketing tag deployment ⓘ website analytics implementation ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.