Malcolm McDonald

E654829
marketing scholar person

Malcolm McDonald is a British marketing scholar and author renowned for his influential work on marketing planning and strategy.

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All labels observed (1)

Label Occurrences
Malcolm McDonald canonical 1

Statements (29)

Predicate Object
instanceOf marketing scholar ⓘ
person ⓘ
areaOfExpertise market analysis ⓘ
marketing implementation ⓘ
marketing planning processes ⓘ
strategic marketing ⓘ
fieldOfWork marketing ⓘ
marketing planning ⓘ
marketing strategy ⓘ
genre business literature ⓘ
marketing literature ⓘ
non-fiction ⓘ
hasRole business educator ⓘ
marketing consultant ⓘ
hasWrittenOn key account management ⓘ
market segmentation ⓘ
marketing accountability ⓘ
marketing management ⓘ
marketing metrics ⓘ
strategic marketing planning ⓘ
influencedDomain corporate marketing strategy ⓘ
marketing planning practice ⓘ
knownAs Professor Malcolm McDonald NERFINISHED ⓘ
languageOfWork English ⓘ
nationality British ⓘ
notableFor work on marketing planning ⓘ
work on marketing strategy ⓘ
occupation academic ⓘ
writer ⓘ

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

McDonald → hasNotableBearer → Malcolm McDonald ⓘ