Chipotlane (drive-thru format)
E618170
Chipotlane is Chipotle Mexican Grill’s drive-thru restaurant format that lets customers pick up digital orders without leaving their cars.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Chipotlane | 0 |
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
digital order pickup lane
ⓘ
drive-thru restaurant format ⓘ service format ⓘ |
| associatedWith |
convenience-focused restaurant formats
ⓘ
digital sales growth at Chipotle ⓘ off-premise dining ⓘ |
| benefit |
higher-margin digital transactions
ⓘ
improved throughput for digital orders ⓘ increased convenience ⓘ reduced in-store congestion ⓘ reduced wait times for digital customers ⓘ |
| brand | Chipotle Mexican Grill NERFINISHED ⓘ |
| brandingElement |
Chipotlane name on Chipotle stores
NERFINISHED
ⓘ
Chipotlane signage ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| designedFor | customers in vehicles ⓘ |
| feature |
dedicated pickup lane for cars
ⓘ
integrated with Chipotle digital ordering system ⓘ no need to leave vehicle ⓘ order-ahead model ⓘ scheduled pickup times ⓘ separate from in-restaurant line ⓘ |
| implementedAt |
new-build Chipotle restaurants
ⓘ
select remodeled Chipotle locations ⓘ |
| industry |
fast-casual dining
ⓘ
restaurant ⓘ |
| introducedBy | Chipotle Mexican Grill NERFINISHED ⓘ |
| operatedBy | Chipotle Mexican Grill NERFINISHED ⓘ |
| ownedBy | Chipotle Mexican Grill NERFINISHED ⓘ |
| partOf |
Chipotle digital business strategy
ⓘ
Chipotle restaurant prototype designs ⓘ |
| relatedTo |
Chipotle Rewards loyalty program
NERFINISHED
ⓘ
Chipotle digital kitchen ⓘ Chipotle mobile ordering ⓘ |
| requires |
digital order
ⓘ
mobile app order ⓘ online order ⓘ |
| supports |
loyalty program usage
ⓘ
pickup of pre-paid orders ⓘ |
| targetMarket |
auto-oriented trade areas
ⓘ
commuter traffic ⓘ suburban locations ⓘ |
| targetUser |
Chipotle mobile app users
ⓘ
Chipotle website customers ⓘ |
| usedFor |
contactless order fulfillment
ⓘ
drive-thru pickup of digital orders ⓘ mobile order pickup ⓘ online order pickup ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.