avid hotels

E610168

avid hotels is a midscale, no-frills hotel brand focused on consistency, cleanliness, and value for everyday travelers.

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Statements (43)

Predicate Object
instanceOf hotel brand
abbreviationOfParent IHG NERFINISHED
amenityFocus clean rooms
quality sleep
streamlined services
brandArchitectureRole midscale essential brand within IHG portfolio
brandLevel midscale
brandOf IHG Hotels & Resorts NERFINISHED
brandOwner InterContinental Hotels Group NERFINISHED
brandPromise just what you need, done right
brandTierWithinIHG midscale segment
category select-service hotels
customerNeedAddressed affordable quality
predictable experience
reliable basics
designPrinciple purpose-built for essentials
simple and efficient
differentiator consistent guest experience across properties
emphasis on cleanliness standards
standardized room design
experienceFocus clean environment
hassle-free stay
sleep quality
focus modern essentials
reliable guest experience
geographicScope international
industry hospitality industry
hotel industry
marketSegment midscale hotels
operatingModel franchise
parentOrganization IHG Hotels & Resorts NERFINISHED
positioning no-frills hotel brand
pricingPosition value-oriented
roomTypeFocus standardized guest rooms
serviceLevel limited amenities
no-frills services
targetCustomer everyday travelers
typicalGuestType business travelers
leisure travelers
typicalStayPattern short stays
valueProposition cleanliness
consistency
value for money

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.