NBC peacock logo (1986)

E608511

The NBC peacock logo (1986) is a modernized, multicolored television network emblem created by designer Ivan Chermayeff that became one of the most recognizable corporate logos in American media.

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All labels observed (1)

Label Occurrences
NBC peacock logo (1986) canonical 1

Statements (48)

Predicate Object
instanceOf brand identity
corporate logo
television network logo
wordless logo
appliesToOrganization NBC NERFINISHED
National Broadcasting Company NERFINISHED
associatedWith American television
broadcast television
network idents
prime-time programming
color blue
green
indigo
orange
red
violet
yellow
countryOfOrigin United States of America
surface form: United States
designer Chermayeff & Geismar & Haviv NERFINISHED
Ivan Chermayeff NERFINISHED
employerOfDesigner NBC NERFINISHED
feature fan-shaped arrangement
no text in primary mark
simplified geometric forms
six multicolored feathers
white peacock body
follows NBC peacock logo (1956) NERFINISHED
hasStyle minimalist
modernist
inception 1986
influencedBy original NBC color peacock (1956) NERFINISHED
medium digital media
print graphics
television graphics
notableFor becoming one of the most recognizable logos in American media
modernized redesign of classic NBC peacock
numberOfFeathers 6
partOf NBC visual identity system NERFINISHED
replaces NBC peacock logo (1979) NERFINISHED
shape stylized peacock
startUse 1986
usedIn NBC affiliates branding
corporate communications
on-air network branding
print advertising
promotional materials
station idents
usedWithWordmark NBC wordmark NERFINISHED

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ivan Chermayeff designed NBC peacock logo (1986)