Tell to Win

E605697

"Tell to Win" is a business and leadership book by Hollywood executive Peter Guber that explains how strategic storytelling can be used to persuade, inspire, and drive success.

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Tell to Win canonical 1

Statements (46)

Predicate Object
instanceOf book
leadership book
associatedWith emotional storytelling in business
narrative-driven leadership
persuasive communication strategies
author Peter Guber NERFINISHED
describes how narratives influence decision-making
how stories can engage customers
how stories can mobilize employees
emphasizes audience-centric communication
authenticity in storytelling
the strategic use of emotion
explores the role of stories in brand building
the role of stories in leadership
the role of stories in organizational change
the role of stories in sales
focusesOn strategic storytelling
using stories to drive business success
using stories to inspire
using stories to persuade
genre business
leadership
non-fiction
hasTheme emotional engagement in communication
influence through storytelling
the power of narrative in business
includes examples from Hollywood
examples from business leaders
examples from sports
intendedAudience business leaders
entrepreneurs
managers
public speakers
language English
mainSubject communication
leadership
persuasion
storytelling
notableFor linking Hollywood storytelling techniques to business
popularizing strategic storytelling in leadership contexts
positionedAs guide to persuasive communication
guide to using stories as a leadership tool
teaches how to craft compelling stories
how to embed a call to action in stories
how to tailor stories to specific audiences
workOf Hollywood executive Peter Guber NERFINISHED

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Full triples — surface form annotated when it differs from this entity's canonical label.

Peter Guber notableWork Tell to Win