Insertions into Ideological Circuits: Coca-Cola Project

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Insertions into Ideological Circuits: Coca-Cola Project is a conceptual art work by Cildo Meireles in which he subtly altered and recirculated Coca-Cola bottles to critique consumerism, political power, and systems of mass communication in 1970s Brazil.

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Statements (48)

Predicate Object
instanceOf conceptual artwork
aimsTo circumvent censorship
encourage political awareness
subvert advertising systems
artMovement conceptual art
political art
circulationMode returnable bottle system
countryOfOrigin Brazil
creator Cildo Meireles NERFINISHED
critiques Brazilian military regime NERFINISHED
mass media
multinational corporations
depicts Coca-Cola brand iconography
documentationForm photographs
textual descriptions
exhibitedAt Museu de Arte Moderna do Rio de Janeiro NERFINISHED
Museum of Modern Art, New York NERFINISHED
Tate Modern, London NERFINISHED
genre institutional critique
interventionist art
hasInfluenced Latin American conceptual art NERFINISHED
critical practices using commercial products
hasPart Coca-Cola bottles with subversive messages
inception 1970
early 1970s
language Portuguese
locationOfCreation Rio de Janeiro NERFINISHED
mainSubject U.S. imperialism
capitalism
consumerism
ideology
mass communication
military dictatorship in Brazil
political power
materialForm installation
multiple
medium glass Coca-Cola bottles
readymade object
silk-screened text
notableWorkOf Cildo Meireles NERFINISHED
partOf Insertions into Ideological Circuits series NERFINISHED
period Brazilian military dictatorship NERFINISHED
relatedTo Insertions into Ideological Circuits: Banknote Project NERFINISHED
strategy using existing ideological circuits against themselves
technique printing messages on returnable bottles
recirculation through normal commercial channels
uses Coca-Cola distribution system
commercial circulation networks

Referenced by (1)

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Cildo Meireles notableWork Insertions into Ideological Circuits: Coca-Cola Project