Tru by Hilton
E574562
Tru by Hilton is a midscale hotel brand offering modern, budget-friendly accommodations with a focus on vibrant, social common areas and streamlined guest rooms.
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf |
hotel brand
ⓘ
midscale hotel brand ⓘ |
| amenity |
complimentary Wi-Fi
ⓘ
complimentary breakfast at many locations ⓘ fitness center ⓘ game areas in lobby ⓘ lobby workspaces ⓘ |
| brandAttribute |
playful
ⓘ
simplified services ⓘ value-oriented pricing ⓘ youthful ⓘ |
| brandFamily | Hilton Honors portfolio ⓘ |
| brandOwner | Hilton Worldwide NERFINISHED ⓘ |
| brandTierWithinHilton | midscale ⓘ |
| businessModel |
franchise
ⓘ
management contracts ⓘ |
| competitor |
Fairfield by Marriott
NERFINISHED
ⓘ
Hampton by Hilton NERFINISHED ⓘ Holiday Inn Express NERFINISHED ⓘ |
| designFeature |
colorful, contemporary decor
ⓘ
large, open lobby ⓘ mobile-centric guest experience ⓘ space-efficient guest rooms ⓘ |
| feature |
24/7 market for snacks and drinks
ⓘ
digital check-in via Hilton Honors app ⓘ keyless room entry at many locations ⓘ lobby seating zones for work and play ⓘ |
| focus |
streamlined guest rooms
ⓘ
vibrant social common areas ⓘ |
| geographicScope |
Canada
NERFINISHED
ⓘ
Latin America (selected markets) ⓘ North America NERFINISHED ⓘ United States NERFINISHED ⓘ |
| industry | hospitality industry ⓘ |
| loyaltyProgram | Hilton Honors NERFINISHED ⓘ |
| marketSegment | midscale ⓘ |
| parentOrganization | Hilton Worldwide Holdings Inc. NERFINISHED ⓘ |
| positioning |
budget-friendly
ⓘ
modern ⓘ |
| roomType |
standard double queen rooms
ⓘ
standard king rooms ⓘ |
| sector | lodging ⓘ |
| targetCustomer |
millennial travelers
ⓘ
value-conscious travelers ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject surface form:
Hilton HHonors