Fuleco

E544834

Fuleco is the armadillo-themed official mascot of the 2014 FIFA World Cup in Brazil, designed to highlight Brazilian culture and environmental awareness.

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All labels observed (1)

Label Occurrences
Fuleco canonical 3

Statements (48)

Predicate Object
instanceOf FIFA World Cup mascot
fictional armadillo character
appearance blue armor-like shell
large expressive eyes
yellow body
associatedEvent 2013–2014 World Cup promotional campaigns
associatedOrganization Local Organizing Committee of the 2014 FIFA World Cup NERFINISHED
associatedWith Brazilian biodiversity
Brazilian environmental campaigns
Brazilian fauna
country Brazil
culturalContext Brazilian popular culture
designerRole designed to highlight Brazilian culture
designed to promote environmental awareness
event 2014 FIFA World Cup NERFINISHED
fictionalUniverse FIFA World Cup promotional materials
governingBody FIFA NERFINISHED
inspiration Brazilian three-banded armadillo
languageOfName Portuguese
medium digital media
print advertising
stadium entertainment
television commercials
nameComponent ecologia
futebol
nameMeaning portmanteau of futebol and ecologia
productCategory clothing
collectibles
plush toys
stationery
role official mascot of the 2014 FIFA World Cup
species three-banded armadillo NERFINISHED
sport association football
symbolizes Brazilian national identity
environmental responsibility
fun and passion for football
targetAudience children
families
thematicElement Brazilian culture
armadillo
environmental protection
theme conservation of endangered species
love of football
sustainability
usedFor marketing of the 2014 FIFA World Cup
merchandising
public relations
youth engagement

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.