NBC peacock logo (1960s redesign work via firm)
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The NBC peacock logo (1960s redesign work via firm) is a landmark American television network emblem whose modernized, colorful form—developed in the 1960s by Tom Geismar’s design firm—helped define NBC’s visual identity for decades.
All labels observed (2)
| Label | Occurrences |
|---|---|
| NBC peacock logo (1960s redesign work via firm) canonical | 1 |
| NBC peacock logo (1986 redesign) | 1 |
Statements (45)
| Predicate | Object |
|---|---|
| instanceOf |
brand symbol
ⓘ
corporate visual identity ⓘ television network logo ⓘ |
| appliesToJurisdiction | United States television market ⓘ |
| basedOn | NBC peacock logo (1956) NERFINISHED ⓘ |
| colorPalette |
multi-color
ⓘ
rainbow colors ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| describedBySource |
branding case studies
ⓘ
design history publications ⓘ |
| designer |
Chermayeff & Geismar
NERFINISHED
ⓘ
Tom Geismar NERFINISHED ⓘ |
| developer |
Chermayeff & Geismar
NERFINISHED
ⓘ
Tom Geismar NERFINISHED ⓘ |
| follows | NBC peacock logo (1956) NERFINISHED ⓘ |
| genre |
broadcast design
ⓘ
corporate logo design ⓘ |
| hasPart |
NBC wordmark
NERFINISHED
ⓘ
multi-colored tail feathers ⓘ stylized peacock figure ⓘ |
| hasQuality |
colorful appearance
ⓘ
high recognizability ⓘ modernist aesthetic ⓘ |
| inception | 1960s ⓘ |
| industry | television broadcasting ⓘ |
| influenced | later NBC peacock logo refinements ⓘ |
| influencedBy | mid-20th-century modernist graphic design ⓘ |
| mainSubject | color television ⓘ |
| mediaType | graphic mark ⓘ |
| notableFor |
long-term association with NBC brand
ⓘ
role in American television history ⓘ simplified geometric forms ⓘ use of vivid color ⓘ |
| partOf |
NBC visual identity
NERFINISHED
ⓘ
National Broadcasting Company brand ⓘ |
| purpose |
modernize NBC brand image
ⓘ
promote color television broadcasting ⓘ |
| significantEvent | adoption as primary NBC logo ⓘ |
| usedBy |
NBC
NERFINISHED
ⓘ
National Broadcasting Company NERFINISHED ⓘ |
| usedFor |
network idents
ⓘ
on-air graphics ⓘ print promotion ⓘ program introductions ⓘ station identification ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
NBC peacock logo (1986 redesign)