Gerber baby trademark image
E536954
The Gerber baby trademark image is an iconic charcoal sketch of a smiling infant that has served as the instantly recognizable logo and brand symbol of Gerber baby food products since the early 20th century.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Gerber baby marketing icon | 1 |
Statements (45)
| Predicate | Object |
|---|---|
| instanceOf |
commercial artwork
ⓘ
logo ⓘ trademark ⓘ |
| associatedWithBrand | Gerber NERFINISHED ⓘ |
| associatedWithIndustry |
baby food industry
ⓘ
food manufacturing industry ⓘ |
| associatedWithParentCompany | Nestlé S.A. NERFINISHED ⓘ |
| basedOn | Ann Turner Cook NERFINISHED ⓘ |
| color | black and white ⓘ |
| commissionedBy | Gerber Products Company NERFINISHED ⓘ |
| companyHeadquartersLocationAtIntroduction | Fremont, Michigan NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creator | Dorothy Hope Smith NERFINISHED ⓘ |
| depicts | smiling infant ⓘ |
| firstUsedInCommerce | 1928 ⓘ |
| hasCulturalSignificance |
symbol of babyhood in American popular culture
ⓘ
widely recognized advertising icon ⓘ |
| inception | 1928 ⓘ |
| legalStatus | registered trademark ⓘ |
| marketingRole |
brand identifier
ⓘ
trust symbol for parents ⓘ |
| medium | charcoal sketch ⓘ |
| notableFor |
iconic status in advertising
ⓘ
instant brand recognition ⓘ long-term continuous use as logo ⓘ |
| protectedInJurisdiction | United States Patent and Trademark Office NERFINISHED ⓘ |
| style | realistic portrait sketch ⓘ |
| subjectGender | female infant ⓘ |
| targetAudience |
caregivers of young children
ⓘ
parents of infants ⓘ |
| timePeriodOfUse |
20th century
ⓘ
21st century ⓘ |
| usedAs |
corporate logo
ⓘ
product logo ⓘ |
| usedBy | Gerber Products Company NERFINISHED ⓘ |
| usedFor |
Gerber baby food products
NERFINISHED
ⓘ
Gerber infant nutrition products ⓘ |
| usedOn |
Gerber advertising materials
ⓘ
Gerber corporate communications NERFINISHED ⓘ baby food jars ⓘ baby food packaging ⓘ |
| visualFeature |
head-and-shoulders portrait
ⓘ
round baby face ⓘ slight smile ⓘ wide eyes ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Gerber baby marketing icon