Reports on the relation of advertising to monopoly power
E530636
"Reports on the relation of advertising to monopoly power" is an early 20th-century investigative study analyzing how corporate advertising practices can reinforce or create monopolistic market power.
Statements (42)
| Predicate | Object |
|---|---|
| instanceOf |
economic study
ⓘ
investigative study ⓘ report ⓘ work on industrial organization ⓘ |
| aimsTo |
assess competitive effects of large-scale advertising
ⓘ
clarify how advertising can reinforce monopoly power ⓘ inform antitrust and regulatory debates ⓘ |
| analyzes |
how advertising can deter entry
ⓘ
how advertising can raise rivals’ costs ⓘ non-price competition in concentrated industries ⓘ relationship between advertising intensity and concentration ⓘ |
| describedAs | early 20th-century investigative study ⓘ |
| examines |
consumer welfare implications of advertising
ⓘ
early 20th-century corporate marketing strategies ⓘ industry concentration patterns ⓘ public policy concerns about monopoly ⓘ regulatory responses to monopolistic practices ⓘ role of advertising in maintaining dominant market shares ⓘ |
| fieldOfWork |
competition policy
ⓘ
economics ⓘ industrial organization ⓘ marketing ⓘ |
| focusesOn |
brand loyalty as a source of market power
ⓘ
consumer perception shaped by advertising ⓘ corporate advertising practices ⓘ creation of barriers to entry ⓘ effects of advertising on competition ⓘ reinforcement of market dominance ⓘ |
| genre |
academic report
ⓘ
policy-oriented research ⓘ |
| hasPerspective |
concerned with consumer protection
ⓘ
critical of monopolistic practices ⓘ |
| investigates |
impact of advertising on market entry conditions
ⓘ
links between corporate size and advertising budgets ⓘ role of advertising in shaping consumer demand ⓘ strategic use of advertising to exclude competitors ⓘ |
| language | English ⓘ |
| mainTopic |
advertising
ⓘ
corporate behavior ⓘ market structure ⓘ monopoly power ⓘ |
| timePeriod | early 20th century ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.