Customer Experience Lab

E523375

Customer Experience Lab is a specialized research and innovation center focused on studying and improving customer experiences, housed within the Muma College of Business.

All labels observed (1)

Label Occurrences
Customer Experience Lab canonical 1

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Statements (31)

Predicate Object
instanceOf innovation center
research center
field business
customer analytics
marketing
focusesOn customer experience
customer experience innovation
customer experience research
goal bridge academic research and business practice in customer experience
enhance customer-centric business practices
hasActivity data-driven customer insights
experimentation on customer journeys
innovation projects
research
partOf Muma College of Business NERFINISHED
purpose improving customer experiences
studying customer experiences
serves Muma College of Business faculty
Muma College of Business students
industry partners
topic customer engagement
customer journey optimization
customer loyalty
customer satisfaction
service quality
usesMethod behavioral data analysis
customer journey mapping
experimental design
qualitative research
quantitative research
survey research

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Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Muma College of Business hasCenter Customer Experience Lab