Marvel Licensing
E517410
Marvel Licensing is the division of Marvel Entertainment responsible for managing and commercializing the company’s intellectual properties through merchandise, partnerships, and brand licensing deals.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Marvel Licensing canonical | 1 |
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
business unit
ⓘ
licensing division ⓘ |
| activity |
licensing consumer products
ⓘ
managing brand partnerships ⓘ negotiating licensing agreements ⓘ overseeing merchandise programs ⓘ royalty management ⓘ |
| associatedWith |
Marvel Comics
NERFINISHED
ⓘ
Marvel Studios NERFINISHED ⓘ Marvel Television NERFINISHED ⓘ |
| brandStrategyRole |
extending Marvel brands into consumer products
ⓘ
protecting brand integrity in licensed products ⓘ |
| collaboratesWith |
external licensees
ⓘ
marketing partners ⓘ retail partners ⓘ |
| commercialRole |
generating licensing revenue
ⓘ
supporting Marvel Entertainment profitability ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| focusesOn |
brand licensing deals
ⓘ
merchandise ⓘ partnerships ⓘ |
| industry |
brand management
ⓘ
licensing ⓘ merchandising ⓘ |
| licenses |
Marvel storylines
NERFINISHED
ⓘ
Marvel superheroes NERFINISHED ⓘ Marvel teams ⓘ Marvel villains ⓘ |
| licensesTo |
apparel companies
ⓘ
consumer products companies ⓘ toy manufacturers ⓘ video game publishers ⓘ |
| locationCountry |
United States of America
ⓘ
surface form:
United States
|
| manages |
Marvel brands
ⓘ
Marvel characters ⓘ Marvel intellectual property ⓘ |
| oversees |
approval of licensed products
ⓘ
brand usage standards ⓘ character licensing guidelines ⓘ |
| parentOrganization | Marvel Entertainment NERFINISHED ⓘ |
| partOf | Marvel Entertainment NERFINISHED ⓘ |
| purpose |
brand licensing
ⓘ
commercialization of intellectual property ⓘ management of intellectual property ⓘ merchandise licensing ⓘ |
| uses |
Marvel character likenesses
ⓘ
Marvel logos ⓘ Marvel trademarks ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.