MARTA color-based naming scheme

E499438

The MARTA color-based naming scheme is a system adopted by Atlanta's transit agency to identify its rail lines using distinct color names instead of older letter or destination-based designations.

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Statements (30)

Predicate Object
instanceOf public transportation branding system
transit line naming scheme
appliesTo MARTA customer information materials
MARTA heavy rail lines
MARTA station signage
MARTA system maps
Metropolitan Atlanta Rapid Transit Authority rail system NERFINISHED
associatedWith MARTA Blue Line NERFINISHED
MARTA Gold Line NERFINISHED
MARTA Green Line NERFINISHED
MARTA Red Line NERFINISHED
geographicScope MARTA rail network in DeKalb County, Georgia NERFINISHED
MARTA rail network in Fulton County, Georgia NERFINISHED
hasColor Blue Line NERFINISHED
Gold Line NERFINISHED
Green Line NERFINISHED
Red Line NERFINISHED
implementedBy Metropolitan Atlanta Rapid Transit Authority NERFINISHED
languageIndependent true
namingBasis distinct colors instead of letters
distinct colors instead of terminal destinations
partOf MARTA branding strategy
purpose to improve wayfinding for riders
to simplify identification of MARTA rail lines
replaced MARTA destination-based rail line designations
MARTA letter-based rail line designations
usedFor digital and printed MARTA schedules
public announcements on MARTA rail services
usedIn Atlanta metropolitan area NERFINISHED
uses color names to identify rail lines

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Gold Line lineDesignationIntroducedBy MARTA color-based naming scheme
subject surface form: Gold Line (MARTA)