International Code of Marketing of Breast-milk Substitutes
E454011
The International Code of Marketing of Breast-milk Substitutes is a World Health Organization policy framework that sets ethical standards to restrict the promotion of formula and related products in order to protect and promote breastfeeding worldwide.
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
WHO code
ⓘ
international health policy framework ⓘ marketing code of conduct ⓘ |
| adoptedBy | World Health Assembly NERFINISHED ⓘ |
| adoptedThrough | World Health Assembly Resolution 34.22 NERFINISHED ⓘ |
| adoptionYear | 1981 ⓘ |
| author | World Health Organization NERFINISHED ⓘ |
| geographicalScope | global ⓘ |
| implementationMechanism |
national legislation
ⓘ
regulations ⓘ voluntary measures by manufacturers and distributors ⓘ |
| influencedBy | concerns about aggressive marketing of infant formula ⓘ |
| issuedBy | World Health Organization Secretariat NERFINISHED ⓘ |
| keyPrinciple |
information to health workers must be scientific and factual
ⓘ
labels must clearly state the superiority of breastfeeding ⓘ labels must include a warning about health hazards of improper use ⓘ no advertising of breast-milk substitutes to the public ⓘ no free samples of breast-milk substitutes to mothers ⓘ no gifts or samples to health workers ⓘ no promotion of breast-milk substitutes in health care facilities ⓘ no use of health care system to promote breast-milk substitutes ⓘ |
| language | English ⓘ |
| legalNature |
non-binding international code
ⓘ
recommendatory ⓘ |
| monitoredBy |
Member States
ⓘ
UNICEF NERFINISHED ⓘ World Health Organization NERFINISHED ⓘ |
| policyArea |
marketing regulation
ⓘ
maternal and child health ⓘ nutrition ⓘ public health ⓘ |
| purpose |
to ensure safe and adequate nutrition for infants
ⓘ
to protect and promote breastfeeding ⓘ to regulate the marketing of breast-milk substitutes ⓘ |
| relatedTo |
Baby-friendly Hospital Initiative
NERFINISHED
ⓘ
Global Strategy for Infant and Young Child Feeding NERFINISHED ⓘ Subsequent World Health Assembly resolutions on infant and young child nutrition ⓘ |
| scope |
marketing of breast-milk substitutes
ⓘ
marketing of complementary foods when marketed as breast-milk replacements ⓘ marketing of feeding bottles ⓘ marketing of teats ⓘ |
| targetGroup |
distributors of breast-milk substitutes
ⓘ
health care systems ⓘ health workers ⓘ manufacturers of breast-milk substitutes ⓘ |
| targetPopulation |
infants
ⓘ
mothers of infants and young children ⓘ pregnant women ⓘ young children ⓘ |
| underlyingPrinciple |
breast-milk substitutes should be used only when necessary and appropriately
ⓘ
breastfeeding is the normal and unequalled method of feeding infants ⓘ |
Referenced by (1)
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