Designated Market Area (DMA)
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A Designated Market Area (DMA) is a U.S. media region defined by Nielsen that groups counties by where the largest share of local television viewing occurs for advertising and broadcast purposes.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Designated Market Area | 0 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
geographic region
ⓘ
media market ⓘ television market ⓘ |
| alsoKnownAs | DMA NERFINISHED ⓘ |
| appliesTo |
cable television carriage
ⓘ
over-the-air television reception ⓘ satellite television carriage ⓘ |
| basedOn |
largest share of audience in a county
ⓘ
local television viewing patterns ⓘ |
| composedOf | counties ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| dataType | proprietary classification ⓘ |
| definedBy | Nielsen NERFINISHED ⓘ |
| determinedBy |
survey data
ⓘ
viewing data from Nielsen meters ⓘ |
| governedBy | Nielsen DMA definitions ⓘ |
| governs |
network non-duplication rules
ⓘ
syndication exclusivity rules (Syndex) NERFINISHED ⓘ |
| hasAuthority | Nielsen Company NERFINISHED ⓘ |
| hasExample |
Atlanta DMA
NERFINISHED
ⓘ
Chicago DMA NERFINISHED ⓘ Dallas–Fort Worth DMA NERFINISHED ⓘ Los Angeles DMA NERFINISHED ⓘ New York DMA NERFINISHED ⓘ |
| hasNumberOfUnits | approximately 200+ DMAs ⓘ |
| mayCross | state boundaries ⓘ |
| notIdenticalTo |
county boundaries
ⓘ
metropolitan statistical area ⓘ |
| originatedFor | standardizing TV markets ⓘ |
| regulates |
market exclusivity for programming
ⓘ
which stations are considered local ⓘ |
| relatedTo |
advertising markets
ⓘ
broadcast market ⓘ media planning ⓘ television ratings ⓘ |
| scope | local television viewing ⓘ |
| timePeriod | contemporary media era ⓘ |
| updatedBy | Nielsen annually ⓘ |
| usedBy |
advertisers
ⓘ
broadcasters ⓘ cable operators ⓘ regulators ⓘ satellite providers ⓘ |
| usedFor |
advertising sales
ⓘ
broadcast rights delineation ⓘ local TV ratings ⓘ television audience measurement ⓘ |
| usedIn |
local TV advertising buys
ⓘ
national TV advertising buys ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.