Liberty Medical diabetes commercials
E320493
Liberty Medical diabetes commercials are a series of widely recognized TV ads in which actor Wilford Brimley promoted diabetes testing supplies and became famous for his distinctive pronunciation of “diabetes.”
All labels observed (1)
| Label | Occurrences |
|---|---|
| Liberty Medical diabetes commercials canonical | 1 |
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
ⓘ
direct-response television advertisement ⓘ television commercial series ⓘ |
| advertisedBrand | Liberty Medical ⓘ |
| advertisedProduct | Liberty Medical diabetes testing supplies ⓘ |
| aimedTo | increase enrollment in Liberty Medical’s supply programs ⓘ |
| airedOn |
broadcast television channels in the United States
ⓘ
cable television channels in the United States ⓘ |
| associatedMemeName | "diabeetus" meme ⓘ |
| associatedWith |
Liberty Medical
ⓘ
surface form:
Liberty Medical Supply, Inc.
Wilford Brimley ⓘ |
| businessModel | mail-order pharmacy for diabetes supplies ⓘ |
| callToAction | encouraged viewers to call a toll-free number ⓘ |
| countryOfBroadcast |
United States of America
ⓘ
surface form:
United States
|
| culturalImpact |
became an internet meme due to the "diabeetus" pronunciation
ⓘ
influenced parody videos and online remixes ⓘ |
| format | infomercial-style spots ⓘ |
| genre | healthcare advertising ⓘ |
| hasSubject |
chronic disease management
ⓘ
pharmaceutical and medical device marketing ⓘ |
| healthTheme |
importance of regular blood sugar testing
ⓘ
managing diabetes with doctor guidance ⓘ |
| language | English ⓘ |
| mainSpokesperson | Wilford Brimley ⓘ |
| medium | television ⓘ |
| notableFor |
Wilford Brimley’s pronunciation of "diabetes" as "diabeetus"
ⓘ
direct-to-consumer mail-order medical supplies marketing ⓘ |
| notableQuote | "If you have diabetes, and you’re on Medicare…" ⓘ |
| portrayed |
Wilford Brimley
ⓘ
surface form:
Wilford Brimley as a trustworthy grandfatherly figure
|
| portrayedBenefit |
convenience of home delivery of supplies
ⓘ
reduced out-of-pocket costs for eligible patients ⓘ |
| portraysCondition | type 2 diabetes ⓘ |
| promotedService |
Medicare-covered diabetes supplies
ⓘ
home delivery of diabetes testing supplies ⓘ |
| regulatoryContext | Medicare reimbursement for diabetes testing supplies ⓘ |
| style | testimonial advertising ⓘ |
| targetAudience |
people with diabetes in the United States
ⓘ
seniors with diabetes ⓘ |
| timePeriod |
1990s
ⓘ
2000s ⓘ |
| topic |
blood glucose testing
ⓘ
diabetes management ⓘ |
| usesElement |
reassuring tone about living with diabetes
ⓘ
simple, conversational language ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.