Big Brown Bag

E311068

Big Brown Bag is Bloomingdale's iconic, minimalist brown shopping bag that has become a recognizable symbol of the department store's brand and fashion-forward image.

All labels observed (1)

Label Occurrences
Big Brown Bag canonical 1

How this entity was disambiguated

Statements (32)

Predicate Object
instanceOf brand symbol
retail packaging
shopping bag
associatedWith Bloomingdale's
surface form: Bloomingdale's department store

New York City shopping culture
fashion retail
brand Bloomingdale's
category retail brand icons
shopping bags
color brown
designStyle minimalist
handleType rope handles
hasText big brown bag
hasVariant Little Brown Bag
Medium Brown Bag
introducedBy Bloomingdale's
languageOfText English
logoPlacement back
front
marketedAs iconic bag
material paper
notableFor brand recognition
distinctive brown color
simple typography
ownedBy Bloomingdale's
partOf Bloomingdale's visual identity system
reusability reusable
soldAt Bloomingdale's
surface form: Bloomingdale's stores
symbolizes Bloomingdale's brand identity
fashion-forward image
usedBy Bloomingdale's customers
usedFor carrying purchases

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Bloomingdale's brandElement Big Brown Bag