Lord & Thomas
E305495
Lord & Thomas was a prominent early 20th-century American advertising agency known for pioneering modern advertising techniques.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Lord & Thomas canonical | 2 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf | advertising agency ⓘ |
| activePeriod |
early 20th century
ⓘ
late 19th century ⓘ |
| client |
Lucky Strike
ⓘ
Palmolive ⓘ Pepsodent ⓘ Sunkist Growers ⓘ Van Camp's Pork and Beans ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| describedAs |
pioneer of modern advertising techniques
ⓘ
prominent early 20th-century American advertising agency ⓘ |
| dissolved | 20th century ⓘ |
| employed |
account executives
ⓘ
copywriters ⓘ media buyers ⓘ |
| foundedBy |
Ambrose L. Thomas
ⓘ
Daniel M. Lord ⓘ |
| hasNotableWork |
Lucky Strike
ⓘ
surface form:
Lucky Strike cigarette campaigns
Palmolive soap campaigns ⓘ Sunkist orange juice campaigns ⓘ |
| headquartersLocation | Chicago ⓘ |
| industry | advertising ⓘ |
| influenced |
development of brand advertising
ⓘ
modern American advertising ⓘ |
| influencedBy | Albert Lasker ⓘ |
| knownFor |
development of reason-why advertising
ⓘ
early use of persuasive copywriting ⓘ innovations in direct response advertising ⓘ pioneering modern advertising techniques ⓘ |
| locationFounded | Chicago ⓘ |
| notableEmployee |
Albert Lasker
ⓘ
Claude C. Hopkins ⓘ John E. Kennedy ⓘ Theodore F. MacManus ⓘ |
| operatedIn |
Chicago
ⓘ
New York City ⓘ United States of America ⓘ
surface form:
United States
|
| partOf | history of American advertising ⓘ |
| reorganizedAs | Foote, Cone & Belding ⓘ |
| strategy |
coupon and mail-order response mechanisms
ⓘ
reason-why copy ⓘ testable advertising campaigns ⓘ |
| successor | Foote, Cone & Belding ⓘ |
| usedMedium |
magazine advertising
ⓘ
newspaper advertising ⓘ radio advertising ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.