Honor (historical)

E298278

Honor (historical) is a former smartphone and electronics brand that was created and owned by Huawei, targeting younger consumers with competitively priced devices before being sold off in 2020.

All labels observed (2)

Label Occurrences
HONOR 1
Honor (historical) canonical 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf consumer electronics brand
smartphone brand
associatedWith Android smartphones
Huawei Mobile Services
surface form: Huawei Mobile Services (HMS)
brandOwnerUntil Huawei
brandStrategy online sales channels emphasis
separate branding from Huawei
businessModel online-focused brand
countryOfOrigin China
industry consumer electronics
smartphones
marketFocus Chinese domestic market
global smartphone market
notableCharacteristic budget and mid-range smartphones
youth-centric marketing
ownedBy Huawei
ownershipChange sold off in 2020
parentCompany Huawei
positioning value-for-money brand
youth-oriented brand
pricingStrategy competitively priced devices
productType accessories
laptops
smartphones
tablets
wearable devices
reasonForDivestment impact of US sanctions on Huawei
separatedFrom Huawei
soldInYear 2020
targetMarket younger consumers

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Huawei hasSubsidiary Honor (historical)
Consumer Business brand Honor (historical)
subject surface form: Huawei Consumer Business
this entity surface form: HONOR